Oiselle UI Exploration
UI Design
Visual design and branding refresh for activewear line OISELLE, done as an exploration at School of Visual Concepts
Moodboard + Toneboard
Mood/tone boards developed to drive the overall look and feel for the refreshed OISELLE website
Wireframes
Mapped out user journey with wireframes in anticipation of the visual interface
UI Design
UI developed based on mood/tone boards and wireframes
Content buckets and footer of OISELLE website refresh
Category results page with flexible promo tile
Product details page, with rec tray
Mobile homepage alts