ClassPass Digital Design
Marketing Email
Promotion of ClassPass’s new, shorter cancellation window
Acquisition Email
Email sent around Halloween, inviting new customers to sign-up and get a gift with their subscription
Launch Creative
Designed swag as well as digital + print assets for new market launches
Retention Email
Email designed to engage lapsed customers and encourage them to try out the updated product
Digital Display Ads
Designed ad system, and conducted A/B tests for both messaging and imagery
Newsletter Rebrand
Developed system to modernize and elevate the ClassPass newsletter and blog
Role
Marketing & Brand Designer